Ways of Seeing :Decoded Perceptions
story framing
This exhibition invites you on a journey to explore how media shapes our understanding of the
world. In communication studies, framing is the way news stories are constructed to evoke a particular interpretation or reaction from the audience.
Framing The Story
which stories to cover and how prominently to feature them. Selection process inherently shapes what the public perceives as important and right.
The Agenda-setting Function of Mass Media
limit access to alternative viewpoints or information that contradicts their narrative.
Content Angle Creation
Certain aspects of a story are emphasized while others are omitted entirely, creating an incomplete picture.
“Even fake news tries to convince us of its reality, but it does so mostly by appealing to your preconceived notions, your shared biases, or your prejudice. How to do the opposite? To create a sense of the real and then challenge your biases.”
Amitava Kumar
Through the lense of Ukraine: Exampe of media manipulation
Applications in Russian media: In Russian propaganda, the term “special military operation” is the main designation for aggression against Ukraine and is used to replace the definition of “war”, which the Russian authorities and state media carefully avoided.
